Our annual holiday gift card promotion begins on Black Friday! Buy a Waterman's gift card (min $50, in $50 increments), and we'll match half the value with free Beach Bucks cards! So for instance, if you buy a $100 gift card, you'll receive $50 in Beach Bucks! Please note: Beach Bucks are redeemable on full priced food and beverage only, beginning January 2, 2017, and may not be used on special events, holidays, or Memorial Day weekend-Labor Day. All $25 must be used in one visit; no cash back given. For the first week only, Black Friday-Dec 1st, we'll match your gift card purchase 100%!! 50% match promo runs December 2nd to New Year's Eve.